Purple Hoot is the world's first real eCard company. We are a brand new business with a unique approach to the world of greeting cards.

The idea was a simple one - to replicate the same experience of giving someone a paper card but in digital format and sent by email.

Before we started developing our product our team sat around for weeks discussing, arguing and debating questions such as:-

1) How can you replicate a real world product in digital format without losing the emotional connection?

2) What is wrong with eCards which have been around for over 10 years but don't seem to have undergone any significant innovation?

3) How can we create an amazing user experience so customers will love creating, sending and receiving our cards and keep coming back?

We then set to work. Over a year later, here we are, we're live and we can't wait to hear what you think.

Do you know that eCards have been around almost as long as the web itself - there is probably not a single internet user in the world who has not either sent or received an eCard.

Millions of people send eCards and giant corporations run the biggest eCard sites but the problem is eCards are not real cards.

Purple Hoot is different because:-

1) Our cards arrive in virtual envelopes. Yes, those things that you open to get a card out. As far as we are concerned if it doesn't come out of an envelope it's not a real card!

2) You actually open our cards. The whole point about a real card is that you look at the front, you laugh or cringe, and then you actually OPEN the card to read the inside. That process has existed since greeting cards began and we now deliver that experience in a 3D digital environment online.

3) You can keep our cards forever. This means both the person sending the card and the recipient can store the card forever in their own private area on the site. No more searching through dusty cupboards on your hands and knees. Our cards stay crisp and clean whenever you want to revisit them!

4) You can create your own unique card by uploading a personal photo or image as the front cover. Then with our tools you can personalize this cover, adding speech bubbles and other amusing and entertaining features for a true one-off special!

5) We are the only company to offer many of the same cards you find in store but as eCards. This means you can find all your favorite ranges and something for every occasion.

Hopefully, if you are reading this you are about to experience, or already have experienced, all the other great features and tools that makes Purple Hoot so easy and fun to use.

Our cards are simple to create and stunning to receive!

We like to think we are that bit different to anything else out there and we dont rest on our laurels. We have massive plans for 2009 and beyond to continue adding a host of new functionality and tools, which we think you'll love, and we have some pretty slick marketing planned as well.

So keep an eye out.....this is just the beginning!