Privacy & Security

Statement of Intent

The Definitions set out at clause 1 of the Terms (www.purplehoot.com/termsofuse) also apply to this Privacy Policy.

This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read this Privacy Policy carefully. By visiting the Website you accept the terms of the Privacy Policy.

For the purposes of the Data Protection Act 1998, the data controller is Digital Gifts Limited, company number 06344867 whose registered address is at 5 Elstree Gate, Elstree Way, Hertfordshire, WD6 1JD trading as purplehoot.com.

PurpleHoot takes your online privacy seriously. You may visit the Website anonymously as often as you like without providing any personally identifying information (such as your name, address or e-mail address).

We do not collect personally identifying information from you except when you specifically provide it, and we protect the information we receive. With your consent we may gather personal information from you. We do not share your personal information with third parties which are not affiliated with PurpleHoot without obtaining your consent first.

PurpleHoot may occasionally share your contact details with relevant 3rd party partners to keep you informed about related services.

Please read below for a further explanation of what information we may collect and how we use it.

1. Collection of data and how information we hold about you can be used

1.1 As you explore our Website, you will come across places in which we ask you to provide us with information about yourself. We explain each of these below:

1.1.1 If you contact us, we may keep a record of that correspondence

1.1.2 we may ask for your feedback, opinion or suggestions. We will provide you with a link to email us your response. We will only use the email address we receive from you for the purpose of responding to your questions or suggestions;

1.1.3 we may seek to gather a broader profile of some of the Users to sections of this Website (e.g. through surveys or competitions). The information that we request may be provided to our marketing or publicity departments; and

1.1.4 An additional area in which we may ask for your name is on bulletin boards or forums – places on the Website where you can participate in a discussion of a particular subject by posting written comments which are then entirely public. You must register your details in order to do so. Registration information will not be disclosed and is for security purposes. You should be aware that if you do disclose personal information on the bulletin boards or forums, that information can be collected and used by others and may result in unsolicited messages from third parties. By participating in these forums, you should remember that you are legally liable for the material you post, including libel and copyright infringement.

1.2 The types of personal data we may collect in order to facilitate Greeting Cards sends and pickups include but are not limited to the following:

1.2.1 your name;
1.2.2 your address;
1.2.3 your email address;
1.2.4 your gender;
1.2.5 your date of birth; and
1.2.6 your payment details.

1.3 We may collect the personal data of Recipients from you in order to send the Greeting Cards. You must ensure that you have permission to disclose such personal data and only disclose this personal data to us after obtaining the Recipient’s consent.

1.4 You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at support@purplehoot.com.

1.5 We will not use any personal data we receive from you (whether your own or a third party’s) for any purpose other than as stated above, and we will not sell or rent such personal data to third parties.

2. Storage, correction and disclosure of personal data

2.1 We will retain the data we hold concerning you or a Recipient for as long as it is necessary to do so, but in any event, no longer than 24 months after you have ceased being registered with us.

2.2 We will retain and disclose personal data to authorised authorities without your consent where we are required to do so under the law. Should you wish PurpleHoot to cease using your data as set out in this Privacy Policy, please e-mail us at support@purplehoot.com.

3. Access to your personal information

You have the right to request a copy of the personal information which we hold about you and to have any inaccuracies corrected. We charge £10 (ten pounds) for information requests. Please address requests to Data Protection Enquiries, Digital Gifts Limited, 14 North Grove, London, N6, United Kingdom.

4. Cookies

4.1 Cookies are electronic tags that most websites place on your computer in the process of sending your computer a file, such as a web page. A cookie can tell us when a computer that has previously visited the Website returns, and what pages it requests on each of its visits. Cookies help us keep track of Visitors’ patterns in using our Website, including such things as the type of browser they use, the frequency of their visits and the pages that are most popular. They can help smooth your travel through the Website by keeping track of information that has already been provided by your computer so that you do not need repeatedly to re-enter it.

4.2 If you would prefer not to receive any cookies, most browsers can be set to refuse cookies or to alert you when one is being sent. However, some sections of the Website may not function properly if the cookies are disabled.

4.3 Please note that our advertisers may use cookies, over which we have no control.

5. Links to other sites

The Website contains links to other sites that are not under our control, even though they may use the PurpleHoot name or logo on their site through an agreement with us. Such other sites do not necessarily follow the Privacy Policy, and may place their own cookies on your computer. Please check their policies before you submit any personal data to these websites.

6. Security of private information

We would like to be able to tell you that the personal information you provide us is absolutely safe. Unfortunately, several well-publicised instances of computer security breaches make it impossible for anyone to be so confident. We do take reasonable steps to protect the information you provide us from theft, alteration or unauthorized inspection.

7. Parents and guardians

7.1 We encourage you to get involved with your children’s online usage and to be aware of the activities in which they are participating. We also ask you to check back here regularly to see what our latest policies are, particularly those relating to children.

7.2 You should be aware that if your children voluntarily disclose their names, e-mail addresses or other information on bulletin boards or chat areas of other websites, such disclosures may result in unsolicited messages from other parties. We suggest that you discourage your child from providing such information on this Website or elsewhere unless you are confident that the information will not be misused.

7.3 If you have any questions, please visit the Contact Us link or email support@purplehoot.com.

8. Notification of changes

We reserve the right, at our sole discretion, to change, modify or otherwise alter this Privacy Policy at any time. Such changes will become effective immediately upon their posting. Please review this Privacy Policy periodically. Continued use of the Website following the posting of changes constitutes acceptance of the revised Privacy Policy.

Last updated: 23rd March 2009